The Veggie Return On Investment

Food Literacy Center

Philanthrophile (a.k.a Betsy C. Stone) hasn’t dropped off the face of the planet but she has been detained as she works on a nonfiction-something-or-other through Bennington’s College’s M.F.A. writing program. And – shock face! – the local nonprofit world seems to be surviving just fine without her ministrations.

She did, however, participate in a listening sessions sponsored by the Sacramento Region Community Foundation where there was some interesting dialogue about measurement and evaluation. Philanthrophile (perhaps I should stop speaking of myself in writerly third person right about now) is a fan of measurement. In Washington, D.C., for example, Venture Philanthropy Partners has been using their investment and advocacy power to make measurable differences in the lives of youth.

So I (see? first person! I’ve got this point of view thing nailed!) was delighted to see the evaluation findings in Food Literacy Center‘s annual report, drawn from three years of findings from Capitol Heights Academy:

  • 87% of kids can provide an example of a healthy vegetable (the report notes that in the first year, the kids had never seen broccoli or plums);
  • 91% of kids agree healthy snacks taste good;
  • 80% of kids know how to make a healthy snack and read a recipe;
  • 87% know how to save money by selecting foods that are good for them; and
  • 80% of kids know how to read a nutrition label.

Are these outcome measures? Has Food Literacy Center proved that kids are really eating healthier at home, achieving healthy weights, feeling more energetic or doing better in school? No… but give a small nonprofit a break. I appreciate Food Literacy Center’s commitment to evaluation.

Carrot-y congratulations and broccoli bravos to the staff and volunteers leading California – and now the country! – in food literacy.

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One response to “The Veggie Return On Investment

  1. Thanks so much for the celery shout out! Glad you liked the findings of our evaluation! We’re excited to have this data! 🙂