Tomorrow, May 6, is the BIG Day of Giving here in Sacramento (a.k.a. #GiveBigDOG) – our first full-blown effort! And we are not alone…. BIG Day of Giving has been growing nationally as part of a promotion to give charitably.
After Sacramento put its toes in the water (before the drought) with the Arts Day of Giving in 2013, I’ve been keeping my eye peeled to see how charities would fire up their support base for this online giving event.
My favorite promotion thus far comes from… ta da!… Bainbridge Island. Our friends in the rainy north shared this short and clever Millennial-meets-Boomer video with their supporters:
I’m in quite a few nonprofit databases, between the support I regularly give to a few, and my “test” donations to Arts Day of Giving. Email and a few snail mail promotions started showing up almost exactly two weeks ago:
- I received oversized postcards from the Sacramento Ballet (splitting its message between #GiveBigDOG and its upcoming Modern Masters performances), the Sacramento Children’s Chorus and the event’s sponsors, Give Local Now and the Sacramento Region Community Foundation. That one promoted the availability of matching funds.
- The first promo email from a local nonprofit arrived on April 22 from the California Food Literacy Center. They did a great job (as always) with their brand-centric message, with bits like, “We have reason to jump for Juneberry joy!…Help us put the pepper pot in their day!” The email went on to give a short, compelling reason to give (a short story and a couple of powerful statistics). It also gave specific instructions about how to participate and made the “ask” (“give $100 or more to Food Literacy Center and other nonprofits that are important to our kids and our food system” and tell your friends). This was interesting: they not only gave the link to the BIG Day of Giving donation page but to their own website. P.S. who doesn’t love pictures of kids playing with their veggies?
- Next in my email inbox was the Effie Yeaw Nature Center with a straightforward announcement and Q & A’s about the event…
- …Followed by River City Food Bank’s colorful 5 Good Reasons to support its mission beginning with this: “From nine weeks to ninety years, folks need to have healthy food to grow and maintain good health. River City Food Bank cares for everyone in need through Sacramento County.” Rather than asking people to give a certain amount, RCFB shared its goal to raise $10,000 and encouraged people to give during two “challenge” periods that could earn the emergency food nonprofit extra prizes for raising the most money: the noon to 1 p.m. lunch time blitz, and the 6-7 p.m. chowtime blitz.
- On its heels, United Way announced it would be crowd funding community gardens although its “ask” was simply for community members to make a donation to #GiveBigDOG
- More emails flowed in that week: Volunteers of America, the Nonprofit Resource Center, B Street Theater (that one was kind of hard to read), the Nehemiah Emerging Leaders Program (which asked for a donation of $25 or more) and the Davis Arts Center.
You can learn more about how to participate tomorrow with this quick tutorial from BIG Day of Giving folks themselves:
Which of the 400 participating nonprofits will YOU give to? I hate shopping, but I love it when it benefits people in my community!