Tag Archives: Pew Research Center

Who’s using Twitter now? 25-34 year olds’ use has doubled since late 2010

Recommended reading: Pew’s June 1, 2011 “Twitter Update” report, which I missed a couple of weeks back.  You can download the report for free. Pew is the most credible source out there on online media use.

Verbatim, here’s Pew’s overview:

Overview

13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.

As in our previous research on Twitter use, African Americans and Latinos continue to have high rates of adoption of the service. Fully 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.

Additionally, Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%).

About the Survey

These findings come from national survey findings from a poll conducted on landline and cell phones, in English and Spanish, between April 26 and May 22, 2011 among 2,277 adults (age 18 and older). The margin of error among the internet users is +/- 3.7 percentage points.

 

The Pew Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.

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More about changes in the media landscape, from Pew

Post-before-last, I took stock of changes in the local media landscape over the past year and made some observations about what those changes mean for nonprofits that must vie to build awareness of their missions.

This week, the Pew Project for Excellence in Journalism, one of seven initiatives of the Pew Research Center, produced its sixth annual report on the State of the News Media and it’s a must-read.  The business model for news gathering and reporting continues to founder, leading to what the report calls “chilling” numbers for newspapers, local TV and the ethnic press.

On the other hand, the stampede to online sources means that audiences now consume news in new ways, leading the report to observe, “They hunt and gather what they want when they want it, use search to comb among destinations and share what they find through a growing network of social media.”  Alternative news sites also continue to grow (although many have a beat that focuses on government and politics, with limited interest in nonprofits per se).

Two special reports that were included in this year’s Pew analysis may be of particular value to nonprofits:

Based on the study and my own local observations, I’m sticking with my opinion that is is difficult but not impossible to employ public relations techniques to build awareness of nonprofits in this post-apocalyptic news media period.  The trick is that they’re not the same old public relations techniques.  Maybe I’ll post more about that tomorrow!

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Filed under public relations