A Practical Approach to Nonprofit Website Overhaul

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I’ve got nonprofit websites on the brain this morning and am passing along information about a great, inexpensive resource to help you improve this critical asset. Idealware, a dot.org that aims to help nonprofits make good decisions about software, has a series of five, live 90-minute webinars coming up that costs only $200. That’s a heckuva deal, and the content looks great.

Websites are on my mind because later today I’ll present my top 10 get-started tips for nonprofit communications and marketing to an independent study group associated with UC Davis’ MBA program. Allan Alday, one of the students, found me through LinkedIn while searching for someone with that expertise.

Overhauling or setting up an effective website is, of course, on my top 10 list. When I met a couple of weeks ago with Amber Stott, the force behind the one-year old California Food Literacy Center, we talked about what communications tools are most effective. “It’s still the website, Facebook and blogging,” Amber said. I agreed.

Idealware’s series is called “From Audit to Redesign: The Complete Nonprofit Website.” The series starts June 4. Even if you can’t make them all – they’re on Tuesdays at 10 a.m. Pacific – it would still be worth participating.

Here’s part of the description, but head on over to the page that describes it for more detail. And PS, although this implies that a nonprofit has an existing website, a seminar like this one could be equally helpful in creating a website from scratch.

Over five Tuesdays in June and July, join Idealware as we walk you through Website 101, review best practices for accessibility, mobile-optimized sites, and reinforcing your organization’s online brand. We’ll also take a look at the content management systems (CMS) that can give even your least tech-savvy staff members the tools to update website content themselves. Finally, we’ll talk about how your website content works alongside your email, direct mail, and social media efforts to create your organization’s communications mix.

Takeaways from the course:

  • Define goals for how your website will serve your audience
  • Learn best practices for designing an accessible, usable, and polished website
  • Compare your content management system (CMS) options
  • How to make sure your website shows up well on search engines 
  • Create your organization’s website action plan with next steps and action items for an improvement process

P.S. I just noticed that Idealware posts “Best of the Web” monthly, a round up of articles worth reading. If you’re thinking about social media, technological solutions (e.g. cloud), data, mobile giving, etc., you’ll find some worthwhile articles there.

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