I just received an email from the Museum of Glass in Tacoma, WA (which if you haven’t visited, is a must on your next trip to the Pacific Northwest) inviting MOG friends to donate to help them win a shot at the “stretch pool” for GiveBig.
It’s interesting to see the evolution of incentive structures of online giving events around the country, as well as individual charities’ tactics for mobilizing friends and reaching out. The MOG landing page, by the way, is clickable and takes you right to the profile for the organization on the Seattle Foundation’s giving event website.
Here’s the email I received:
Dear Friends of MOG,
Today is, The Seattle Foundation’s GiveBIG philanthropic event that will amplify the impact of your gift to Museum of Glass. Can we count on your support? Plan on rallying your friends and supporting MOG as part of our community’s biggest day of giving of the year!
GiveBIG is a community-wide, one-day online giving challenge created by The Seattle Foundation that will stretch the size of your donation to MOG. What does that mean? If MOG raises 3 percent of all the money raised through GiveBIG, then we will get 3 percent of the stretch pool. The more you give, the more of the stretch pool MOG recives.
The MOG community came out in force during the first two years of GiveBIG and rasied over $60,000 in funds. Every dollar helps and we are counting on your support!
Thank you in advance for GIVING BIG and supporting Museum of Glass!
As of 8 a.m. Seattle/Tacoma is over $1 million with its GiveBig event. I wonder why they’re not promoting a Twitter hashtag more (Twitter is big up in those high tech parts), but I do like how they are positioning the value of the community foundation, and the option of contributing to the stretch pool if someone doesn’t have a particular nonprofit in mind.