Everybody and their mother has written about Facebook changes this week (here’s an overview from Mashable) but I feel compelled to jump into the fray with a few thoughts about the implications for local nonprofits with limited resources. Are the current changes good or bad for local nonprofits trying to build a channel for engagement and communications?
- Thought #1: Change is good if it helps preserve and protect the “cool, fun” factor of Facebook;
- Thought #2: For the truly engaged, nonprofits’ updates may receive more attention because of their placement in to top news stories….
- Thought #3: But visibility may suffer among friends-of-friends as people pick and choose what they want to read more about from the news ticker (at right in image above);
- Thought #4: Anytime Facebook changes anything, people worry what FB has done to their privacy settings, breeding an environment of distrust about “friending” nonprofits’ FB pages.
More reason for nonprofits to focus on Facebook: If you “like” a nonprofit page this week (here, try River City Food Bank), you’ll see that you are prompted to recommend the page to others. So once someone likes you, there is now an easy, obvious action that friends can take.
Finally, Facebook reported last week that a half a billion people were active on Facebook in a single day. As I tweeted, half a billion here… half a billion there… and pretty soon you’re talking really big numbers.
Tomorrow: Facebook do’s and don’t’s for nonprofit in the wake of the new changes