Nonprofits: how many visitors should your website generate?

Hat-tip to Allyson Kapin of Frogloop for turning me on to a recently released website benchmarking study: Groundwire’s analysis of 43 small to medium nonprofits that focus on environmental issues.  I work mainly with Sacramento-area nonprofits that provide services to low-income adults, children and families… but I still found the benchmarks above worth saving.  One of the nonprofits I work with, which has roughly a half-million dollar budget, has 3,500-4,500 unique visitors per month and a bounce rate similar to the medians calculated by Groundwire.

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