How did your fundraising results compare to others?

Did you see this item from the Association of Fundraising Professionals?

A majority of charities surveyed saw their fundraising revenue remain stable or increase last year, according to the 2010 Year-End Survey of the Nonprofit Research Collaborative (NRC), a coalition of six fundraising and philanthropic organizations.

The survey also showed that strong fundraising results were more likely when organizations invested resources in fundraising staff and infrastructure, including volunteer management.

The study asked about two key measures of fundraising — the percentage of organizations reaching their fundraising goals and the percentage of charities raising more funds in one year compared to the previous year. In the NRC survey regarding 2010, just 52 percent of organizations reported reaching their fundraising goals that year. In a survey conducted by the Association of Fundraising Professionals (AFP, a member of the NRC) regarding 2009, 53 percent of charities reported meeting their yearly fundraising goals that year.

In addition, the percentage of organizations raising more money in 2010 compared to 2009 was 43 percent, the same percentage found in the previous survey when respondents were asked if they raised more money in 2009 compared to 2008.

The significant shift was in the percentage of organizations raising about the same amount of money in 2010 compared to 2009. Twenty-four percent saw stable amounts of giving in 2010, compared to just 11 percent at the end of the year in 2009. At the same time, the percentage of respondents raising fewer funds dropped from year-end 2009 (46 percent) to year-end 2010 (33 percent).

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