I’ve had exposure to so many wonderful and worthy non-profits here in Sacramento, but so many of them can’t seem to get their story straight. Their website says they one thing about what they do (often a verbose mission statement), while their flyer at an event says something else. Sometimes something that leaves you wondering, “Say what?”
It’s impossible to drive more successful performance – and fulfillment of mission – unless you have a clear and compelling message about what you do and why it matters.
I’m a big fan of the Nonprofit Technology Education Network and I just got around to noticing they have a three-part webinar STARTING TOMORROW that’s probably worth the $150 if you’re a non-member (half that for members). If you get one or two more donors because you tell your story better after participating in their webinar, the small investment will have paid for itself.
This 3-part webinar series will discuss the importance and impact of online storytelling for organizations, as well as give specific details on how to identify, capture and write a story. Participants will learn about the use of stories across a variety of applications, including websites and social media.
Series Sessions Include (all sessions held at 11:00 AM Pacific / 2:00 PM Eastern for 90 Minutes):
- February 24: Introduction to Online Storytelling: Making Your Work Come Alive
- March 10: How To: Weave a Digital Tapestry Through Better Storytelling Techniques
- March 24: Show and Tell: Share Your Online Stories and Learn How to Make Them Even Better
Follow this link to register – pronto!
The Webinar is CFRE (Certifed Fund Raising Executive) Certified.