Even though a recent study by Harris Interactive suggests that fewer people will give a charitable gift as a holiday present this year, and they may give smaller amounts than in years past, Americans haven’t turned into Grinches. I was blown away to stumble across this statistic about Hawaii: 92% of people there report that they give to charity.
Hearts haven’t hardened, but people may not be able to just write a check. They are looking for ways that they can make a personal difference, even if they aren’t in a position to volunteer on a regular basis at a non-profit.
So here’s tip #3: package ways that individuals can organize activities or fundraisers within their own small networks.
You hear a lot about people mobilizing their Twitter networks to give money for causes like charity:water. But the truth is that most people – especially here in Sacramento – aren’t big Twitter users.
It’s more practical to think of ways that people can have fun, maybe teach a few value lessons to their kids, and raise some money for a good cause. The best way to meet people is via introduction, so individual-based fundraising does more than prompt a flow of smaller donations; it increases awareness of your non-profit’s brand among new audiences.
Example: River City Food Bank is promoting “Soup That Serves”. They suggest that people fire up a big pot of yummy soup (recipe provided by local chef Shannon Berg of Cafe Bernardo), and invite their friends to come by with donations of canned soup. The soup-oriented activity, by the way, ties in nicely to the organization’s reputation for organizing the area’s largest Empty Bowls fundraising event.
The road to fundraising is filled with good intentions, so make it easy for people to participate by packaging ideas, providing invitations and flier templates, etc. Stir up your own idea!