Ms. Frizzle of Magic School Bus has always been one of my heroes, especially for her encouragement to “get out there and get messy” – her way of encouraging kids to explore science by messin’ around. As media collapses, it’s more important for non-profits to take Ms. Frizzle’s advice by participating online where people already are — on Facebook, on news websites, on Twitter, etc. (More here about collapse of media and consequences/strategies for non-profitsand here.)
When you comment, you are often asked to identify yourself, to complete a profile, or to list a URL where more information may be found about you. We’re all hinky about privacy issues, but as a representative or advocate of a non-profit cause or organization, you want people to get to know you, at least a little. So that means you should have a URL where you list a profile. I usually use my blog URL, but I also have a profile on LinkedIn and I’ve also created one on the Sacramento Bee site since I’ve commented on the editor’s forum there. I also created one on NTEN Connect, an interactive site set up to complement a conference I’m attending.