How to pitch a blogger

Among our merry band of readers are quite a few people who plan and implement PR campaigns.  These days it’s critical to identify which bloggers are interested in your issue or category, along with more traditional media outlets.  Katya Andresen, who writes the Non-Profit Marketing Blog, posted some great, practical tips about pitching bloggers.  Click here to read about how to summarize your release or pitch into a few bullets that bloggers can paste into their blog, if interested.  She gives an example of a pitch that worked really well and caught her interest.


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