Della Gilleran, talented principal of Marketing by Design, Sacramento, sent me an email commenting on yesterday’s post about grassroots fundraising events: The other comical difficulty is not being able to make a revenue line item for it. It becomes a windfall that you can’t count on for next year.
The question next year will become, “how can you position your organization so the people who are connected and can facilitate this kind of fundraising/windfall development event for your cause, either get recognized, get paid (?), and somehow ‘keep the love’ for the cause?”
How can you cultivate a Twestival?