Save your money. You don’t have to rush out and buy “Search Engine Optimization for Dummies,” at least not right out of the chute. People helping small organizations and causes – who have to do-it-themselves when it comes to online communications — should check out a guide that Google just sent to subscribers of the Official Google Webmaster Central Blog:
It’s 22 pages, an Adobe Acrobat file, and it’s clear and succint.
P.S. When the browser opens, note the URL: they follow their own advice by making the URL descriptive of the document, and yes, they recommend naming documents with dashes in between as they did to provide this uploadable document.